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Najad Yachts of Sweden
At the absolute pinnacle of sailing yacht design and development, Najad are renowned for offering performance, comfort and security at sea.
For this extraordinary Swedish yacht builder we developed a new website, eighty page book and range brochure as part of the redevelopment of their marketing presence after the acquisition by Animatrix Capital.
The previous website had been developed using Flash, and the focus on search engine friendly and open content has led to visitors and traffic increasing by at least a factor of five.
The company has effectively weathered the downturn seen in the yacht industry after the 2008 financial crisis, and proactive marketing, communications and production of new materials has brought the company to the attention of more potential customers and markets.